• Generate excitement for new products or services you introduce
• Build brand awareness and preference
• Word-of-mouth promotion of your products or services
• Motivation and support for your salespeople, suppliers, and dealers
• Increased consumer inquiries to dealers or direct to your company

• Increased traffic to your website
• Increased consumer visits to your dealers
• Consumers upgrading their existing version of your products
• Consumers choosing your products or services over your competitors'